"Beyond the Frame" Series is not just a wine brand. It's collectible art for Gen Z. Wefuse their core passions-IP, blind boxes, and collectibles-into a unique identity.
Our concept is "classic art, reborn." We reimagine iconic masterpieces as vibrant,contemporary illustrations, bringing timeless art into modern life.
We present this visually through a "blind box" experience. Each bottle is a uniqueartwork with its own emotional signature, making every reveal a personal discov-ery. This is more than wine-it is an emotional vessel and a social symbol for a newgeneration. By merging art with trend culture, we resonate with the authentic spiritand expression of a new generation.