The rise of Red Blends can be largely attributed to Apothic Red. At the time of its first vintage in 2008, Apothic was created as a new and intriguing premium wine that was also approachable in both taste and price point.

Since the very beginning, Deb and the whole Apothic team have worked hard to challenge convention by creating wines that are one-of-a-kind and cutting-edge, with marketing programs that are equally as intriguing. This combination has intrigued many new consumers to try wine, starting with Apothic. This has led to Apothic Red’s place as the #1 Red Blend on the market today with loyal advocates around the world.