Two brothers, many entrepreneurial talents, and one passion - that’s how this 260 year story began. The city is Torino, where high-society used to entertain their tastebuds with specialties like aromatised wines and distilled liqueurs. 1757, brothers Giovanni Giacomo and Carlo Stefano Cinzano, went on to start their family business, working hard with sugar and spices to sign their own vermouth formula. Each drop of Cinzano Vermouth is infused with nearly three centuries of determination and willpower to achieve the very best in quality and taste.