Charles "Carlo" Rossi started working for E. & J. Gallo Winery as a
salesperson in 1953 alongside family friend Ernest Gallo; Carlo Rossi
Red Mountain wines were introduced and quickly became one of the
winery's top sellers. "Red Mountain" was removed, and Carlo became the
face and voice of this popular brand. Carlo starred in the TV and radio
spots, taking to the airwaves to talk about his good, honest wines that he
made for real people to enjoy. Carlo Rossi began exporting to major
international markets.So far, Carlo Rossi has been widely popular in
more than 80 countries and regions, and it has maintained a leading
sales position in many countries.